Comments for The Inside Angle http://www.theinsideangle.com Tue, 06 Jan 2009 05:40:43 +0000 http://wordpress.org/?v=2.7 hourly 1 Comment on Does Displaying Your Phone Number Help Conversions? by Andrey Zalusky http://www.theinsideangle.com/2008/12/08/does-displaying-your-phone-number-help-conversions/comment-page-1/#comment-180 Andrey Zalusky Fri, 12 Dec 2008 01:20:58 +0000 http://www.theinsideangle.com/?p=355#comment-180 Sarah, The site that my data is from is not a retail site and the phone number is strictly for conversions - no true customer service, etc. This is probably one of the biggest factors affecting the lack of conversions. Sarah,

The site that my data is from is not a retail site and the phone number is strictly for conversions - no true customer service, etc. This is probably one of the biggest factors affecting the lack of conversions.

]]> Comment on Does Displaying Your Phone Number Help Conversions? by Sarahmarie http://www.theinsideangle.com/2008/12/08/does-displaying-your-phone-number-help-conversions/comment-page-1/#comment-179 Sarahmarie Wed, 10 Dec 2008 16:41:17 +0000 http://www.theinsideangle.com/?p=355#comment-179 An internet webcommerce consumer's response: The zero telephone conversion result makes no sense to me. If I take the time to call a customer service number listed on a site in advance of placing an order, to me it makes sense to go ahead and place the order by phone. Still, merchant image is the critical componet. As you reference in the last sentence, adding an easily found phone number builds merchant legitimacy and reliability in the eye of the consumer. Trust and legitimacy are further enhanced by including a physical address of either the offices or (when one exists) at least one store. Here's wishing a deliciously black holiday season to all, and may you have a much better 2009. An internet webcommerce consumer’s response:
The zero telephone conversion result makes no sense to me. If I take the time to call a customer service number listed on a site in advance of placing an order, to me it makes sense to go ahead and place the order by phone.

Still, merchant image is the critical componet. As you reference in the last sentence, adding an easily found phone number builds merchant legitimacy and reliability in the eye of the consumer. Trust and legitimacy are further enhanced by including a physical address of either the offices or (when one exists) at least one store.

Here’s wishing a deliciously black holiday season to all, and may you have a much better 2009.

]]> Comment on Does Displaying Your Phone Number Help Conversions? by Megan http://www.theinsideangle.com/2008/12/08/does-displaying-your-phone-number-help-conversions/comment-page-1/#comment-178 Megan Wed, 10 Dec 2008 03:38:46 +0000 http://www.theinsideangle.com/?p=355#comment-178 At our company, we've found that a phone number can help increase conversions, but really, the only way to know is from running split tests. Without testing, you are leaving conversions on the table. You can check out our blog for more great post-click strategies. http://www.postclickmarketing.com Cheers! At our company, we’ve found that a phone number can help increase conversions, but really, the only way to know is from running split tests.

Without testing, you are leaving conversions on the table. You can check out our blog for more great post-click strategies. http://www.postclickmarketing.com

Cheers!

]]> Comment on Connecting PPC vs SEO Spending by Andrey Zalusky http://www.theinsideangle.com/2008/10/21/connecting-ppc-vs-seo-spending/comment-page-1/#comment-145 Andrey Zalusky Wed, 22 Oct 2008 14:20:20 +0000 http://www.theinsideangle.com/?p=281#comment-145 It was my favorite out of all the rest, although probably because I'm also mainly a PPC guy. Thanks for adding me. It was my favorite out of all the rest, although probably because I’m also mainly a PPC guy.

Thanks for adding me.

]]> Comment on Connecting PPC vs SEO Spending by James http://www.theinsideangle.com/2008/10/21/connecting-ppc-vs-seo-spending/comment-page-1/#comment-144 James Wed, 22 Oct 2008 01:13:23 +0000 http://www.theinsideangle.com/?p=281#comment-144 Hi Andrey, Thanks for the hat tip - the last comment that you quoted in the post was mine. ;) BTW, I just added your blog to our little "big list" of PPC blogs at semvironment! Very nice work - keep it up! Hi Andrey, Thanks for the hat tip - the last comment that you quoted in the post was mine. ;)

BTW, I just added your blog to our little “big list” of PPC blogs at semvironment! Very nice work - keep it up!

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