March 7, 2016
Your business is set and it is time to make a move to decide who to hire for your SEO needs. You are on your way to a meeting with the SEO Company you have on your mind. But that is not all. There are so many factors before you can decide on the right SEO Company that can help you with your business. How do you do that? Well, it is a well-guarded secret. Or is it? Here are a few secrets I am letting you in so that you know how to hire the right SEO Company for your business:
- A client list
It is your right to ask this question. Who were the clients handled by this company? How did it go for them? They should be able to provide you with a list of their current or previous clients. I mean, it not only adds to their reputation, but also shows whether they are up to the task. You do not need to know all the details, but you should know if they have had success with their clients, especially the ones that may relate to your line of business.
- Methodology – how will they improve your search engine rankings
What methods are at play by an SEO company is a very important piece of information you should investigate. An SEO company should not keep their techniques under wraps. They should be able to explain what strategies they may implement to help you with your SEO campaign. It is only logical. Stay away from any SEO company that would not provide you these details.
- How will they keep you informed about the changes to your website
Because there is a huge possibility that change need to be made to your website’s code for proper optimization. Ask for how regularly the reports would be sent. A good SEO company would send reports on changes at a very regular interval, sometimes even weekly. SEO companies would also require access to your website. If a company tells you they don’t need to access your website, or that they keep the tracking reports internally, it’s a red flag.
- Do they follow search engine’s best practices
Google’s (along with Bing’s and Yahoo’s) best practices are available in the public domain. Following them is crucial to your web traffic growth. That also means your SEO Company should be following them diligently. The rules are there in place to help improve search results, and if they are violated, Google (or any other search engine), would not be very happy and might penalize you in different ways.
- Can they guarantee #1 ranking on major search engines
If they can, get out of there! No one can guarantee this. It takes time to get your site to the top of the list, and with ever changing algorithms of Google (and other search engines), it is even less likely that anyone would ever be able to guarantee such a thing. Google keeps their algorithms very close to its proverbial chest.