Category

Paid Search

• Paid Search

  “More Sponsored Links »” Now Using 3 Column Format

  09.22.08 | Permalink | Comment?

  Google is now using a 3 column format to display ads if you click “More Sponsored Links »” on the bottom right side of the paid search results.  I’m not sure if this is a new change or an old one that I just haven’t noticed - either way, new to me and thought I’d [...]

• Paid Search

  Why Being #1 Still Counts

  09.19.08 | Permalink | Comment?

  There has been a shift in thinking in search, SEO and PPC, that being #1 shouldn’t be your goal, but instead, it should all be about conversions and hitting your metrics.  While I agree that the metrics should usually come first, there is also a lot of value in being in the first position, specifically [...]

• Paid Search

  4th Place Is Okay - Microsoft Now Shows 4 Ads Above Organic

  09.15.08 | Permalink | Comment?

  The Microsoft adCenter Blog announced on Friday that they will now be displaying a fourth paid advertisement above the organic results.  They say that they’ve made the change in response to feedback from advertisers asking for more clicks.  From previous conversations with account reps, they told me that almost all of the clicks received on [...]

• Paid Search

  PPC Tips: 15 Simple Tips for Writing Effective Ad Copy

  09.12.08 | Permalink | 1 Comment

  Good copy can get you clicks. Great copy can get you customers.
  A good click through rate (CTR) does not mean that you have a good creative. A good CTR can help with your quality score and shouldnt’ be completely left out of the equation, but that is a much more advanced discussion. Generally, when writing your creatives, [...]

• Paid Search, Social Media

  Is Headline Bait Bad for Your Ad’s Health?

  09.12.08 | Permalink | Comment?

  It’s happening more and more on social news sites like Digg and even Sphinn.  People are using sensationalized or completely misleading headlines just to get people to click on their links (or just to get votes).   I’ve seen it on Digg, Fox is notorious for using it, and CNN is even doing it today.  It’s gotten [...]

• Paid Search

  ClickEquations PPC Software Overview

  09.09.08 | Permalink | 2 Comments

  Today, I was able to preview ClickEquations, a PPC Tool developed by Commerce360 to be used by agencies and companies managing search campaigns with budgets of at least $10k per month.  The tool focuses on providing advanced reporting and analytical functionality to a PPC campaign.  It features a web based interface along with integrated Excel [...]

• Paid Search

  Comparative Advertising & Brand Term Bidding

  09.09.08 | Permalink | Comment?

  Bidding on brand terms is usually a grey area for search marketers.  They can convert well and usually will have a positve ROI, but bidding on a competitors brand name or displaying their brand on your website can get you keep you from running ads on the engines or into legal trouble with the competitor.
  Each [...]

• Paid Search

  New Geographic Performance Report Can Be Useful

  09.04.08 | Permalink | Comment?

  here are a couple posts that I’ve so far seen mentioning the new Geographic Performance Report in AdWords.  It was great seeing being able to see the news of this since I don’t really think following the AdWords blog has enough value, but I do wish I’d at least be able to read the opinions and thoughts of other [...]

• Paid Search

  Google Starting to Play Nice Again?

  09.03.08 | Permalink | Comment?

  The days when Google would come into your office or invite you to theirs and hand out free chochkes has seemed to be long gone. Yeah, they still occassionally will give out their freebies, I received a couple of shirts and what not from them at my last agency, but things have progressively become different [...]

• Paid Search

  Early Pics of Google’s New Quality Score

  09.02.08 | Permalink | Comment?

  The latest AdWords Quality Score update is starting to roll out to advertisers with bid estimates for first page placement and a new Quality Score ranking that is now on a 10 point scale.  Pics via PPC Book.

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