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Paid Search
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Paid Search
PPC Management Software Still In Need of Improvements
Originall posted by Search Engine Land, data collected by JupiterResearch from 103 agencies and advertisers spending at least $50,000/month in paid search shows how they would be willing to spend up to 22% more if they had better PPC management software.
According to the survey, between 18-25% of search marketers are still using Excel to calculate [...] -
Paid Search
Click Arbitrage Still Alive & Well
Click arbitrage is the practice of buying traffic from the search engines and sending it to a page with ads in order to get the user to click on ads that will produce revenue greater than the amount spent on the traffic.
Arbitrageurs do what many people in the financial industry do, they look for inefficiencies in [...] -
Online Marketing, Paid Search
US Online Ad Growth Slows - (but still growing)
Is saying that “growth slows” not dissimilar to using a double negative? Maybe it’s just the way people report the news, maybe because it’s below what original forecasts were so it may change the analysts viewpoints on the industry, maybe it’s another reason that I’m just not aware of. Whatever it is, it seems as [...]
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Paid Search
Thinking Like a Search Genius
“Even if you’re not a genius, you can use the same strategies as Aristotle and Einstein to harness the power of your creative mind and better manage your future.”
There was a post on a study guide resource site that I saw a while back that described how some of the smartest people in [...] -
Online Media, Paid Search
Text Ads Still King…Video Sucks.
A new study released by iPerceptions shows that text ads are still king in terms of the types of ads a user is most likely to click on while video ads are pretty unpopular with people. Below is how the numbers break down.
25% are likely to click on simple text ads
20% are likely to click [...] -
Paid Search
NYC Survival Guide
For any of you visiting NYC for a conference, to meet a client, or just coming for a visit, there is a guide to surviving the city on Streko.com.
All 5 are a great read, but I still think #2 is the most important since it’s the one that occurs most often. New Yorkers walk faster [...] -
Paid Search
Geobased Quality Score In Google
Brad Geddes is reporting that Google has now officially added a line under Quality Score Formulas on their QS page help page. Brad points out that the important part of this addition is that the score will be taken on an account wide level rather than the campaign level.
This is a bit odd since you [...] -
Paid Search
PPC Tips: Writing Paid Search Ads When Split Testing
Testing is a huge part of paid search and marketing in general. Throughout most of my posts on this site, you’ll most likely end up seeing two common themes in terms of successful campaign management. They are analytics and testing; analytics to make sure you’re tracking everything properly and are looking at the data correctly [...]
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Affiliate Marketing, Online Marketing, Paid Search
How To Take Advantage of a Bad Economy
Each day there seems to be more and more negative news about the economy - I guess it helps sell papers (or maybe increases CPMs?). Either way, as more negativity spreads throughout the country, there will be increased fear of businesses closing up and people losing their jobs. If you’re an affiliate marketer or entrepreneur [...]
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Paid Search
Fast & Easy Way To Improve Your Adwords Quality Score
Using AdWords Editor, it is easy to identify low CTR keywords and
pause/delete them in one fell swoop (it doesn’t matter if you pause or
delete them- the effect is the same). In my experience, accounts with
a high percentage of ‘Poor’ Quality keywords see a noticeable lift in
Quality Score for the remaining keywords after a good scrub.
Search [...]
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