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Paid Search
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Paid Search
Microsoft No Longer Interested in Yahoo Acquisition?
From numerous financial news sources, Steve Balmer is quoted as saying “We are not interested in going back and re-looking at an acquisition,” however, he also stated “I’m sure there are still opportunities for some kind of partnership around search.” Does this make the outlook bleak for Yahoo?
Not necessarily. Microsoft and Yahoo used to have [...] -
Paid Search
Services Offering Guaranteed Clicks
I’ve always thought that the business of offering guaranteed clicks was only relagated to those shady companies that you’ve never heard of before. I saw a banner from Network Solutions and being that their main business is domain registrations and web hosting, I decided to see their “solution”.
The link takes you to a page offering [...] -
Paid Search
Google Quality Score Update
Yesterday, Google announced more changes to the way the calculate your quality score and how they show ads. There have been good points made on the PPC Book and on SE Roundtable about this so I’ll just sum them up the biggies.
The Ad Position part of the algorithm will be updated. They don’t really say [...]
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Paid Search
Grab a Chimay & Bid On Google
Recently, I wrote an article about Google cutting costs and trying to increase revenue and it looks like Google is taking one more step to give their income statement a boost. Google updated their policies to show that beer is now acceptable to advertise for as long as it meets the local regulations.
Don’t promote unacceptable alcohol [...] -
Paid Search
America On Yahoo - Yahoo Looking to Deal
Yahoo’s in trouble - at this point, everyone knows that. Throughout this entire year, they’ve been playing a mating game with all of the top search engines (Microsoft, Google and now AOL). They first were in some talks with Microsoft that kept falling through. With Google, they seemed to have a fairly finalized deal to [...]
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Paid Search
Google Gives PPC Edge to Blue Nile
It seems that Google is testing (I’m hoping they’re not just playing favorites) a new feature that is allowing Blue Nile to display 3 products with descriptions with a drop down link on the PPC Ad. It is giving them an extra line of linked text with the ability to bold face keywords and when [...]
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Affiliate Marketing, Paid Search
The Case For Affiliate Brand Bidding
I’ve been thinking about this topic for the last few months and have been dealing with it ever since I’ve started in this industry. I was going to hold off on writing about it, but a post from PPC Blog got me to go ahead and just post my thoughts on the subject.
While managing paid [...] -
Paid Search
Yahoo! Dissappoints! Investors!
Yahoo! reported revenues yesterday of $1.33 billion, $40 million below analysts expectations. It also is cutting it’s year end revenue targets, but the bigger news is that it’s cutting it’s workforce by 1,500 by the end of the year, or 10% of it’s employees.
With so much bad news coming from Yahoo, I would think they’d [...] -
Paid Search
Is Google In Financial Trouble?
Slightly deceptive title, but while they’re not in trouble of going bankrupt or anything, I’ve got a feeling in my gut that Google is either feeling the pain of the economic downturn or is just trying very, very hard to protect themselves from it. Yes, they just released very positive earnings yesterday showing better than expected revenue [...]
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Paid Search
New Google AdWords Features
Google has recently added a few features to it’s system. One is that they’ve added keyword quality score and Estimated First Page Bid to the reports you can run and the 2nd is they’re allowing you to separate Google Search clicks from Google Search Partner clicks.
These are two nice additions to their advertising platform that [...]
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