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Paid Search
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Paid Search
Google Keyword Tool Needs Geotargeting
I haven’t been posting much on here lately. I’ve mainly been concentrating on current projects as well as starting up new ones. Posting will probably continue to be light, but feel free to subscribe to the RSS feed to stay current.
on to the post…
I usually use several different resources and methods for creating keywords lists [...] -
Paid Search
Microsoft AdCenter - A Second Look
It’s been a while since I’ve used Microsoft AdCenter. I used it when I last had a regular job a little over a year ago now, but at the time, I had reps that would take care of anything I needed. Since then (and also a bit before then), I stayed away from AdCenter unless [...]
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Paid Search
Is Google Opening the Barriers to Entry?
People use Google for its quality and for its speed. Within both the organic and paid search world, Google has consistently been able to be more free of spam and lower quality (a subjective term) websites than the competition. If the worldwide economy gets worse, it won’t be surprising to see Google becoming more and [...]
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Paid Search
Google Accepting Hard Alcohol Ads
Just over a month ago, Google said they would begin accepting ads for beer and wine. Now they have announced that they will allow ads for hard liquor as well.
This fall, we changed our policy around beer, for the first time allowing advertisements of its sale in the U.S. via AdWords. And starting today, in [...] -
Paid Search
$701 in Free Microsoft adCenter Clicks
It looks like Microsoft is teaming up with SEMPO to attract more advertisers. They’re offering $1,000 in free clicks to SEMPO members. If you’re not currently a SEMPO member, you will need to register by December 31, 2008 to be eligible.
Even though details are fairly scarce for non-members, it looks like if you’re an individual [...] -
Paid Search
Google Laying Off Workers?
This is the first I’ve heard of any layoffs at Google. Webguild is reporting that since August, Google has been laying off hundreds of workers.
Why isn’t this being reported? Well according to Webguild, Google actually has around 30,000 workers even though the company publicly reports only around 20,000. They get by reporting these extra 10,000 [...] -
Paid Search
Where Is Yahoo’s Campaign Builder Tool?
It’s been over a year since I had the privilege of meeting with a few Yahoo engineers who gave a presentation of Yahoo’s Campaign Builder Tool - their AdWords Editor-like product. Yet, to this day, I haven’t heard any more about it. Where is it?
If you haven’t yet heard anything about Yahoo’s Campaign Builder Tool, [...] -
Paid Search
Yahoo Now Allowing Advertisers to Exclude 500 Domains
About a year or two ago, Yahoo began allowing advertisers to block certain domains from showing any of their ads. This was a step in the right direction that has helped advertisers trim the fatty, non-converting traffic sources from their Yahoo accounts. Now, Yahoo has increased the limit from 250 up to 500 domains that [...]
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Paid Search
Analyst Expects Q4 Search Revenue to be Flat with Q3
A Barclays Capital analyst, Douglas Anmuth, has announced today that he believes Google’s revenue will be about the same for Q4 as it was in Q3.
Anmuth says that there are indications that the search environment has deteriorated, “perhaps materially,” so far in the fourth quarter. He now sees Q4 revenue of $4.05 billion, flat with [...] -
Paid Search
Defining and Analyzing Your Competitors
Do you know who your competitors are? They’re not always the ones you think. Say for instance you’re HP. When most people are asked to name the competition, the typical responses will include Dell, Sony, Apple or similar big brands. While this is true from an overall business perspective, when talking about online marketing, and [...]
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- Google Keyword Tool Needs Geotargeting
- Microsoft AdCenter - A Second Look
- How To Collect Payments That Are Past Due
- Google SearchWiki Coming to Google SERPs Near You
- Is Google Opening the Barriers to Entry?
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