Category

Online Marketing

Online Marketing
Does Displaying Your Phone Number Help Conversions?
12.08.08 | Permalink | 3 Comments

In the beginning of September, I added a phone number to one of my affiliate sites as I’ve always believed and have seen that having a phone number prominently displayed on your site will help both in adding a sense of trust to your site and also will give users who may be apprehensive about [...]
Online Marketing
Sears Could Have Retained Some of Their Lost Customers
12.01.08 | Permalink | Comment?

On Black Friday, Sears.com was overloaded with volume and crashed. Their site began to crawl at around 9:30am until it finally succumbed to the increased traffic and went down altogether. From 10:30am - 12:30pm, Sears put up the following message.

For basically 3+ hours, Sears was losing out on thousands of potential customers due to their [...]
Online Marketing
Online Advertising Spend Staying Around $5.9 Billion for Q3
11.20.08 | Permalink | Comment?

The IAB is estimating that Q3 online advertising spend hit $5.865 billion, an increase of 11% YOY. Overall, we’ve been seeing a slow down in growth for online advertising, yet, this is still a growth industry, especially compared to other industries.
With total yearly U.S. ad spending at around $190 billion or so for 2007, internet [...]
Online Marketing
Connecting PPC vs SEO Spending
10.21.08 | Permalink | 2 Comments

Rand Fishkin asked some important questions about why paid search gets most of the ad dollars allocated to it. Reading the comments is even more interesting to me because they’re mainly from the viewpoint of SEOs rather than PPC folks which puts a different angle on the questions.
First the questions:

Why does paid search earn so [...]
Online Marketing, Paid Search
US Online Ad Growth Slows - (but still growing)
10.08.08 | Permalink | Comment?

Is saying that “growth slows” not dissimilar to using a double negative? Maybe it’s just the way people report the news, maybe because it’s below what original forecasts were so it may change the analysts viewpoints on the industry, maybe it’s another reason that I’m just not aware of. Whatever it is, it seems as [...]
Affiliate Marketing, Online Marketing, Paid Search
How To Take Advantage of a Bad Economy
09.29.08 | Permalink | Comment?

Each day there seems to be more and more negative news about the economy - I guess it helps sell papers (or maybe increases CPMs?). Either way, as more negativity spreads throughout the country, there will be increased fear of businesses closing up and people losing their jobs. If you’re an affiliate marketer or entrepreneur [...]
Online Marketing
How a Downturn in the Economy Will Affect Online Marketing
09.22.08 | Permalink | Comment?

Over the weekend, I was thinking of writing a post about what has been happening with the credit markets, Wall Street, the economy, etc. and their affects on online marketing. Today, I saw a post by Andrew Goodman titled, Wall Street Meltdown: 11 Ways It Affects Digital Marketers, on SearchEngineLand.
Out of all the blogs, articles, [...]