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Off The Beaten Path

Off The Beaten Path
How To Collect Payments That Are Past Due
12.16.08 | Permalink | Comment?

Sarah Bird, COO over at SEOmoz posted an article today about collecting payments from a client that is past due. Besides being the COO, Sarah is also a lawyer that has “the challenging task of keeping mozzers on the right side of the law” - are there a lot of SEO agencies out there with [...]
Affiliate Marketing, Off The Beaten Path
Advantages & Disadvantages of Working With Partners
11.04.08 | Permalink | Comment?

Partnering up with one or more people on a project or business venture can have various advantages and disadvantages. A good partnership can create value to the endeavor that is greater than the sum of its parts while a bad partnership can lead to failure. Deciding on whether or not to take on partners can be [...]
Off The Beaten Path
Search Marketers Keeping Their Brains In Tip Top Shape?
10.16.08 | Permalink | Comment?

According to the Washington Post, a study of adults between the ages of 55-76 showed that those that were “internet savvy” had increased activity in their visual cortex, the part of the brain that controls reading and language.
In the aging brain, atrophy and reduced cell activity can take a toll on cognitive function. Activities that [...]
Off The Beaten Path
Don’t Let Customer Service Go Down With The Economy
10.08.08 | Permalink | Comment?

Customer service seems to be a marketing tool that people don’t usually talk about all that often - unless it’s bad customer service. I’m actually writing this post due to a poor customer service experience with Chase, but I’ll get to that in a bit. I’ve always believed that customer service is pretty much above [...]
Off The Beaten Path
Google Homepage “getting a bit heavy” Again
09.04.08 | Permalink | Comment?

Exactly two months ago, Marissa Mayer, Googles VP of Search Products & User Experience, wrote an extra long, 613 word post explaining why Google had to remove the word “Google” on their homepage in order to place the word “Privacy” there. Now, their homepage has added an extra 9 words to promote Chrome.

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