I haven’t been posting much on here lately. I’ve mainly been concentrating on current projects as well as starting up new ones. Posting will probably continue to be light, but feel free to subscribe to the RSS feed to stay current.
on to the post…
I usually use several different resources and methods for creating keywords lists - one of them being Google’s Keyword Tool. It’s definitely one of the better keyword toolsI’ve used since Google has some of the best access to backend search data on keywords (their own) and can use that data to recommend more relevant keywords. However, it still isn’t without it’s flaws.
Today, I’ve noticed that the keywords generated by the tool were much more specific than the I’ve seen in the past. I’m not sure if Google has made “improvements” to the tool or if it was just the base set of keywords I was using, but the results I received were more long tail in nature rather than just generic or unrelated terms. This was mainly a good thing, but the problem was that when I conducted some additional research into the keywords, I noticed that many of the terms that weren’t immediately recognizable to me were actually terms that are more common to countries outside the U.S.
It got me thinking that the keyword tool could be much more powerful if geotargeted settings could be applied to the results and estimates in the same fashion that it’s currently being used on Google Trends. This way, marketers could use the data to develop different keyword lists for specific regional campaigns and also conduct research into these regions.
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