Comments on: Does Displaying Your Phone Number Help Conversions? http://www.theinsideangle.com/2008/12/08/does-displaying-your-phone-number-help-conversions/ Fri, 30 Jul 2010 11:27:58 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Andrey Zalusky http://www.theinsideangle.com/2008/12/08/does-displaying-your-phone-number-help-conversions/comment-page-1/#comment-180 Andrey Zalusky Fri, 12 Dec 2008 01:20:58 +0000 http://www.theinsideangle.com/?p=355#comment-180 Sarah, The site that my data is from is not a retail site and the phone number is strictly for conversions - no true customer service, etc. This is probably one of the biggest factors affecting the lack of conversions. Sarah,

The site that my data is from is not a retail site and the phone number is strictly for conversions - no true customer service, etc. This is probably one of the biggest factors affecting the lack of conversions.

]]> By: Sarahmarie http://www.theinsideangle.com/2008/12/08/does-displaying-your-phone-number-help-conversions/comment-page-1/#comment-179 Sarahmarie Wed, 10 Dec 2008 16:41:17 +0000 http://www.theinsideangle.com/?p=355#comment-179 An internet webcommerce consumer's response: The zero telephone conversion result makes no sense to me. If I take the time to call a customer service number listed on a site in advance of placing an order, to me it makes sense to go ahead and place the order by phone. Still, merchant image is the critical componet. As you reference in the last sentence, adding an easily found phone number builds merchant legitimacy and reliability in the eye of the consumer. Trust and legitimacy are further enhanced by including a physical address of either the offices or (when one exists) at least one store. Here's wishing a deliciously black holiday season to all, and may you have a much better 2009. An internet webcommerce consumer’s response:
The zero telephone conversion result makes no sense to me. If I take the time to call a customer service number listed on a site in advance of placing an order, to me it makes sense to go ahead and place the order by phone.

Still, merchant image is the critical componet. As you reference in the last sentence, adding an easily found phone number builds merchant legitimacy and reliability in the eye of the consumer. Trust and legitimacy are further enhanced by including a physical address of either the offices or (when one exists) at least one store.

Here’s wishing a deliciously black holiday season to all, and may you have a much better 2009.

]]> By: Megan http://www.theinsideangle.com/2008/12/08/does-displaying-your-phone-number-help-conversions/comment-page-1/#comment-178 Megan Wed, 10 Dec 2008 03:38:46 +0000 http://www.theinsideangle.com/?p=355#comment-178 At our company, we've found that a phone number can help increase conversions, but really, the only way to know is from running split tests. Without testing, you are leaving conversions on the table. You can check out our blog for more great post-click strategies. http://www.postclickmarketing.com Cheers! At our company, we’ve found that a phone number can help increase conversions, but really, the only way to know is from running split tests.

Without testing, you are leaving conversions on the table. You can check out our blog for more great post-click strategies. http://www.postclickmarketing.com

Cheers!

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