December 2008

The Archives

Paid Search Microsoft AdCenter - A Second Look
12.29.08 | Permalink | Comment?

It’s been a while since I’ve used Microsoft AdCenter. I used it when I last had a regular job a little over a year ago now, but at the time, I had reps that would take care of anything I needed. Since then (and also a bit before then), I stayed away from AdCenter unless [...]
Off The Beaten Path How To Collect Payments That Are Past Due
12.16.08 | Permalink | Comment?

Sarah Bird, COO over at SEOmoz posted an article today about collecting payments from a client that is past due. Besides being the COO, Sarah is also a lawyer that has “the challenging task of keeping mozzers on the right side of the law” - are there a lot of SEO agencies out there with [...]
SEO Google SearchWiki Coming to Google SERPs Near You
12.10.08 | Permalink | Comment?

Just a day after I posted an article about how Google is opening the barriers to entry, Marissa Meyer, a VP at Google announced that the data from SearchWiki could be used to change overall search results.
if “thousands of people” were to knock a search result off a search page, they’d be likely to make [...]
Paid Search Is Google Opening the Barriers to Entry?
12.09.08 | Permalink | Comment?

People use Google for its quality and for its speed. Within both the organic and paid search world, Google has consistently been able to be more free of spam and lower quality (a subjective term) websites than the competition. If the worldwide economy gets worse, it won’t be surprising to see Google becoming more and [...]
Paid Search Google Accepting Hard Alcohol Ads
12.08.08 | Permalink | Comment?

Just over a month ago, Google said they would begin accepting ads for beer and wine. Now they have announced that they will allow ads for hard liquor as well.
This fall, we changed our policy around beer, for the first time allowing advertisements of its sale in the U.S. via AdWords. And starting today, in [...]
Online Marketing Does Displaying Your Phone Number Help Conversions?
12.08.08 | Permalink | 3 Comments

In the beginning of September, I added a phone number to one of my affiliate sites as I’ve always believed and have seen that having a phone number prominently displayed on your site will help both in adding a sense of trust to your site and also will give users who may be apprehensive about [...]
Online Marketing Sears Could Have Retained Some of Their Lost Customers
12.01.08 | Permalink | Comment?

On Black Friday, Sears.com was overloaded with volume and crashed. Their site began to crawl at around 9:30am until it finally succumbed to the increased traffic and went down altogether. From 10:30am - 12:30pm, Sears put up the following message.

For basically 3+ hours, Sears was losing out on thousands of potential customers due to their [...]