The IAB is estimating that Q3 online advertising spend hit $5.865 billion, an increase of 11% YOY. Overall, we’ve been seeing a slow down in growth for online advertising, yet, this is still a growth industry, especially compared to other industries.
With total yearly U.S. ad spending at around $190 billion or so for 2007, internet marketing is only a bit above 12% of total ad spend. Being such an active and profitable medium, I’m surprised to see growth slowing as much as it is. At the same time, as companies are cutting budgets, it seems they’re making cuts across the board.
Source of graph, SeekingAlpha.com
Looks like there are already some other posts about this as well:
Related posts
