It’s been over a year since I had the privilege of meeting with a few Yahoo engineers who gave a presentation of Yahoo’s Campaign Builder Tool - their AdWords Editor-like product. Yet, to this day, I haven’t heard any more about it. Where is it?
If you haven’t yet heard anything about Yahoo’s Campaign Builder Tool, it basically works like AdWords Editor - allowing advertisers to easily make changes to their search campaigns without using import sheets or having to manually go into the account. It basically looks as though they were working off of AdWords Editor to create their version which is a good thing. From the preview I saw, the tool looks pretty impressive and would make using Yahoo much more user friendly and quicker than it currently works. Also, their keyword tool, while I don’t remember the specific features, had filtering options that made it look much better than other keyword tools I have used.
I asked my account manager the other day if he knew anything about it, but was just told that there is no established date for the release. If anyone has any more info, please share.
Oh, and if you for some reason haven’t yet heard…Yang is out. (Traffick, MarketingPilgrim)
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