Affiliate Marketing, Off The Beaten Path

Advantages & Disadvantages of Working With Partners

11.04.08 | Permalink |

Partnering up with one or more people on a project or business venture can have various advantages and disadvantages.  A good partnership can create value to the endeavor that is greater than the sum of its parts while a bad partnership can lead to failure.  Deciding on whether or not to take on partners can be just as much of a personal decision as it is a business decision and should be thoroughly thought out before moving forward.

First some of the benefits:

  1. Shared Risks and Liabilities
    Having a partner allows you to take on less risk than going at it alone.  First, you are able to share costs with your partner and also are able to have support with any problems that arise.
  2. Diversified Expertise
    Even partnering with someone in the same field as you brings to the table their own experiences in the industry and usually at least slightly different ways of thinking.  Many times, your partner(s) may have the added benefit of being experienced in an area in which you are not.  Being able to combine talents with other individuals allows a business to grow faster and more efficiently by being unrestricted from learning curves and bottlenecks. 
  3. Extra Resources
    Having one, two or more people just adds to the available manpower your project has in general.  Getting the project ready to launch can take much longer if you’re doing it on your own.
  4. Added Flexibility
    With diversified expertise also comes the ability to be more flexibile and agile as a group.  It allows a group easier access to new markets or overall direction.
  5. More Eyes & Minds
    Having more than one person involved allows for mistakes or problems to be detected quicker and thus corrected much faster than if only one person is involved.  You also gain the benefit of having more eyes looking out for opportunities and coming up with ideas.

…and the downside…

  1. Trust
    This is probably the biggest. Before you can partner with anyone, you need to make sure you can trust them. Many factors affecting trusting another person can be helped through a strong contract between partners, but having words on a peiece of paper may not keep one person from breaking them and causing the business to fail.
  2. Shared Profits
    Sharing costs means that you’re also sharing profits. This isn’t always bad if the profits are large, but if the business can’t scale to high enough levels, each individual in the partnership suffers.
  3. Different Styles or Values
    Clashes with one another due to differences in management styles, personal values, work ethic, etc. can all lead to poor cooperation and can split a partnership apart. Differences in work ethics can create anomosity between partners is one or more starts to feel that they are doing all the work.
  4. Inbalance of Expertise
    Not everyone will have the same experience, but if one partner is much more experienced than the other(s) or vice versa, this can lead to parts of the project lagging behind or being of inferior quality compare to the rest - creating a poor product overall.
  5. Leadership & Direction
    It’s been said that a ship can’t have 2 captains. A partnership can completely fall apart if all partners aren’t trying to acheive the same goal. 

Before deciding to partner up with somebody, you should look at your own situation and weigh the pros and cons against each other.  This is especially true if you are looking to partner up with friends or family as a failing business can lead to a failing personal relationship and the same holds true the other way around.

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