November 2008
The Archives
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Paid Search$701 in Free Microsoft adCenter Clicks
It looks like Microsoft is teaming up with SEMPO to attract more advertisers. They’re offering $1,000 in free clicks to SEMPO members. If you’re not currently a SEMPO member, you will need to register by December 31, 2008 to be eligible.
Even though details are fairly scarce for non-members, it looks like if you’re an individual [...] -
Paid SearchGoogle Laying Off Workers?
This is the first I’ve heard of any layoffs at Google. Webguild is reporting that since August, Google has been laying off hundreds of workers.
Why isn’t this being reported? Well according to Webguild, Google actually has around 30,000 workers even though the company publicly reports only around 20,000. They get by reporting these extra 10,000 [...] -
Online MarketingOnline Advertising Spend Staying Around $5.9 Billion for Q3
The IAB is estimating that Q3 online advertising spend hit $5.865 billion, an increase of 11% YOY. Overall, we’ve been seeing a slow down in growth for online advertising, yet, this is still a growth industry, especially compared to other industries.
With total yearly U.S. ad spending at around $190 billion or so for 2007, internet [...] -
Paid SearchWhere Is Yahoo’s Campaign Builder Tool?
It’s been over a year since I had the privilege of meeting with a few Yahoo engineers who gave a presentation of Yahoo’s Campaign Builder Tool - their AdWords Editor-like product. Yet, to this day, I haven’t heard any more about it. Where is it?
If you haven’t yet heard anything about Yahoo’s Campaign Builder Tool, [...] -
SEOAn Overview of Link Building
Link building walk-through
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Paid SearchYahoo Now Allowing Advertisers to Exclude 500 Domains
About a year or two ago, Yahoo began allowing advertisers to block certain domains from showing any of their ads. This was a step in the right direction that has helped advertisers trim the fatty, non-converting traffic sources from their Yahoo accounts. Now, Yahoo has increased the limit from 250 up to 500 domains that [...]
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Paid SearchAnalyst Expects Q4 Search Revenue to be Flat with Q3
A Barclays Capital analyst, Douglas Anmuth, has announced today that he believes Google’s revenue will be about the same for Q4 as it was in Q3.
Anmuth says that there are indications that the search environment has deteriorated, “perhaps materially,” so far in the fourth quarter. He now sees Q4 revenue of $4.05 billion, flat with [...] -
Paid SearchDefining and Analyzing Your Competitors
Do you know who your competitors are? They’re not always the ones you think. Say for instance you’re HP. When most people are asked to name the competition, the typical responses will include Dell, Sony, Apple or similar big brands. While this is true from an overall business perspective, when talking about online marketing, and [...]
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Affiliate MarketingAffiliates Are Everywhere
It’s sometimes surprising to find large companies running affiliate marketing campaigns. Today, I was looking over my Citi credit card statement online and noticed for the first time that they have little advertisements within between transactions. The first one I saw offered $30 off $150 at Office Depot and when clicked, provided a few more [...]
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Paid SearchMicrosoft No Longer Interested in Yahoo Acquisition?
From numerous financial news sources, Steve Balmer is quoted as saying “We are not interested in going back and re-looking at an acquisition,” however, he also stated “I’m sure there are still opportunities for some kind of partnership around search.” Does this make the outlook bleak for Yahoo?
Not necessarily. Microsoft and Yahoo used to have [...]
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