The Archives

Paid Search Geobased Quality Score In Google
10.03.08 | Permalink | Comment?

Brad Geddes is reporting that Google has now officially added a line under Quality Score Formulas on their QS page help page. Brad points out that the important part of this addition is that the score will be taken on an account wide level rather than the campaign level.
This is a bit odd since you [...]
Paid Search PPC Tips: Writing Paid Search Ads When Split Testing
10.03.08 | Permalink | Comment?

Testing is a huge part of paid search and marketing in general. Throughout most of my posts on this site, you’ll most likely end up seeing two common themes in terms of successful campaign management. They are analytics and testing; analytics to make sure you’re tracking everything properly and are looking at the data correctly [...]
Affiliate Marketing There’s Big Money In Affiliate Marketing
10.02.08 | Permalink | Comment?

Bankaholic.com just sold for $15,000,000 to BankRate.com. Blogstorm reports that the site gets roughly 8,000 visitors a day. Looking at archive.org’s listing for the site and also performing a WHOIS lookup, it looks as though the individually owned and operated wordpress blog was only started in the middle of 2006 meaning that this webmaster was [...]