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October 2008
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Off The Beaten PathSearch Marketers Keeping Their Brains In Tip Top Shape?
According to the Washington Post, a study of adults between the ages of 55-76 showed that those that were “internet savvy” had increased activity in their visual cortex, the part of the brain that controls reading and language.
In the aging brain, atrophy and reduced cell activity can take a toll on cognitive function. Activities that [...] -
Paid SearchPPC Management Software Still In Need of Improvements
Originall posted by Search Engine Land, data collected by JupiterResearch from 103 agencies and advertisers spending at least $50,000/month in paid search shows how they would be willing to spend up to 22% more if they had better PPC management software.
According to the survey, between 18-25% of search marketers are still using Excel to calculate [...] -
Affiliate MarketingBill Introduced to Repeal Affiliate Taxation
Shawn Collins is reporting that there is a bill being pushed through to repeal the tax affecting New York affiliates.
Good news for New Yorkers if this gets passed.Related posts
No related posts.
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Paid SearchClick Arbitrage Still Alive & Well
Click arbitrage is the practice of buying traffic from the search engines and sending it to a page with ads in order to get the user to click on ads that will produce revenue greater than the amount spent on the traffic.
Arbitrageurs do what many people in the financial industry do, they look for inefficiencies in [...] -
Affiliate Marketing, Online MediaMake Money on YouTube With Click-To-Buy Ads
With YouTube adding click-to-buy links within it’s site, the first thing I thought of was that companies or their affiliates could make a lot of money with it. Well, who knows if it would be a lot, but at least some. It seems other news sources are thinking the same thing.
ClickZ and Search Engine Watch both [...] -
Online Marketing, Paid SearchUS Online Ad Growth Slows - (but still growing)
Is saying that “growth slows” not dissimilar to using a double negative? Maybe it’s just the way people report the news, maybe because it’s below what original forecasts were so it may change the analysts viewpoints on the industry, maybe it’s another reason that I’m just not aware of. Whatever it is, it seems as [...]
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Off The Beaten PathDon’t Let Customer Service Go Down With The Economy
Customer service seems to be a marketing tool that people don’t usually talk about all that often - unless it’s bad customer service. I’m actually writing this post due to a poor customer service experience with Chase, but I’ll get to that in a bit. I’ve always believed that customer service is pretty much above [...]
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Paid SearchThinking Like a Search Genius
“Even if you’re not a genius, you can use the same strategies as Aristotle and Einstein to harness the power of your creative mind and better manage your future.”
There was a post on a study guide resource site that I saw a while back that described how some of the smartest people in [...] -
Online Media, Paid SearchText Ads Still King…Video Sucks.
A new study released by iPerceptions shows that text ads are still king in terms of the types of ads a user is most likely to click on while video ads are pretty unpopular with people. Below is how the numbers break down.
25% are likely to click on simple text ads
20% are likely to click [...] -
Paid SearchNYC Survival Guide
For any of you visiting NYC for a conference, to meet a client, or just coming for a visit, there is a guide to surviving the city on Streko.com.
All 5 are a great read, but I still think #2 is the most important since it’s the one that occurs most often. New Yorkers walk faster [...]
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