Recently, I wrote an article about Google cutting costs and trying to increase revenue and it looks like Google is taking one more step to give their income statement a boost. Google updated their policies to show that beer is now acceptable to advertise for as long as it meets the local regulations.
Don’t promote unacceptable alcohol products.
Restrictions on the promotion of alcohol vary based on local regulations and type of alcoholic product:
- Ads are not permitted to directly promote hard alcohol and liqueurs. This means that hard alcohol cannot be promoted in ad text or be the purpose of your site (occupying a significant portion of your site).
- Advertisements for beer may target countries where such ads comply with local regulations. However, beer ads may not target India, Pakistan, Sri Lanka, Thailand, or Malaysia.
- Advertisements for champagne and wine are allowed everywhere that such advertisements comply with local regulations.
- Since we consider beer, wine, and champagne to be products intended for the sale and consumption by adults, ads promoting these products will be given a Non-FamilySafe status.
- Please note that some jurisdictions may enforce any of these additional regulations:
- require government permits for the advertisement of alcoholic beverages,
- prohibit advertisements for beverages with a certain level of alcohol content,
- and/or require certain disclaimers in advertisements for alcohol beverages.
It is the advertiser’s responsibility to comply with all local laws.
Related Posts on the Web:
Google Opens Up Bidding on Beer and Champagne
Google Opens Door to More Alcohol Ads
Google Now Allowing Ads for Beer, Wine & Champagne
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