Off The Beaten Path

Search Marketers Keeping Their Brains In Tip Top Shape?

10.16.08 | Permalink |

According to the Washington Post, a study of adults between the ages of 55-76 showed that those that were “internet savvy” had increased activity in their visual cortex, the part of the brain that controls reading and language. 

In the aging brain, atrophy and reduced cell activity can take a toll on cognitive function. Activities that keep the brain engaged can preserve brain health and thinking ability.

Dr Small thinks learning to do Internet searches may be one of those activities.  “It tells us we probably can teach an old brain new Internet tricks,” he said.

Us search marketers probably use search engines more than anybody else - maybe this means you’ll be able to lay down the sodoku without worrying about how it’ll affect the long term health of your brain.

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