Bankaholic.com just sold for $15,000,000 to BankRate.com. Blogstorm reports that the site gets roughly 8,000 visitors a day. Looking at archive.org’s listing for the site and also performing a WHOIS lookup, it looks as though the individually owned and operated wordpress blog was only started in the middle of 2006 meaning that this webmaster was able to (what looks like) start from scratch and create a site valued at $15 million.
No one besides BankRate.com will know whether this valuation is too rich, but I’m sure they’ve done their diligence along with creating a strategy for the future of the site to put that high of a value on it. Receiving 8,000 visitors a day alone, for a financial site, has lots of value since paying for that traffic would probably cost between $5-10k per day using paid search - although the quality may not be as targeted. Nevertheless, this affiliate would have had records to show his performance in the space and probably had a very close relationship with BankRate itself. When you consider that a single domain can sell for $750,000, $15 million doesn’t seem particularly outrageous for a quality property.
Congrats!
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