September 2008

The Archives

• Off The Beaten PathGoogle Homepage “getting a bit heavy” Again

  09.04.08 | Permalink | Comment?

  Exactly two months ago, Marissa Mayer, Googles VP of Search Products & User Experience, wrote an extra long, 613 word post explaining why Google had to remove the word “Google” on their homepage in order to place the word “Privacy” there.  Now, their homepage has added an extra 9 words to promote Chrome.

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• SEM GeneralWhy You Shouldn’t Give Away All Your Secrets

  09.04.08 | Permalink | Comment?

  Just a quick note on why you shouldn’t be giving away all of your best PPC, SEM, SEO, etc. secrets out freely to the online community.  Dave Naylor pointed out a “Twitter loophole” that allowed users to post a link in their bio’s that would pass link juice.  Matt Cutts frequents Dave’s blog and after [...]

• Paid SearchNew Geographic Performance Report Can Be Useful

  09.04.08 | Permalink | Comment?

  here are a couple posts that I’ve so far seen mentioning the new Geographic Performance Report in AdWords.  It was great seeing being able to see the news of this since I don’t really think following the AdWords blog has enough value, but I do wish I’d at least be able to read the opinions and thoughts of other [...]

• Paid SearchGoogle Starting to Play Nice Again?

  09.03.08 | Permalink | Comment?

  The days when Google would come into your office or invite you to theirs and hand out free chochkes has seemed to be long gone. Yeah, they still occassionally will give out their freebies, I received a couple of shirts and what not from them at my last agency, but things have progressively become different [...]

• Paid SearchEarly Pics of Google’s New Quality Score

  09.02.08 | Permalink | Comment?

  The latest AdWords Quality Score update is starting to roll out to advertisers with bid estimates for first page placement and a new Quality Score ranking that is now on a 10 point scale.  Pics via PPC Book.

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  Fast & Easy Way [...]

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