Comments on: ClickEquations PPC Software Overview http://www.theinsideangle.com/2008/09/09/clickequations-overview/ Thu, 11 Mar 2010 04:12:26 +0000 http://wordpress.org/?v=2.7 hourly 1 By: TheInsideAngle Blog Reviews ClickEquations | The ClickEquations Blog http://www.theinsideangle.com/2008/09/09/clickequations-overview/comment-page-1/#comment-95 TheInsideAngle Blog Reviews ClickEquations | The ClickEquations Blog Fri, 12 Sep 2008 01:16:37 +0000 http://www.theinsideangle.com/?p=182#comment-95 [...] held some blogger-only previews this week, and Andrey from theinsideangle has posted some thoughts after seeing [...] [...] held some blogger-only previews this week, and Andrey from theinsideangle has posted some thoughts after seeing [...]

]]> By: Craig Danuloff http://www.theinsideangle.com/2008/09/09/clickequations-overview/comment-page-1/#comment-94 Craig Danuloff Wed, 10 Sep 2008 02:49:24 +0000 http://www.theinsideangle.com/?p=182#comment-94 Thanks for the comments! Very nice summary from a quick demo. From my biased viewpoint you picked up on what we're most proud of in terms of the features demoed - really complete data, fast interface, and reporting flexibility. Glad those came through. I would like to respond and clarify some of the points you mention. 1) There will be an integrated ability to edit/manage campaigns in the released software - those features just weren't shown in the pre-release demo today. 2) Tagging is supported at 3-levels. A-No tags at all and we just get the data available via the engine APIs. B-If the Conversion Tags on Google and Yahoo are enabled we get their conversion data with no additional tagging required. C-ClickEquations tags on site and in target URLS, which provides most complete data including full search query reporting and SKU-level sales information. Users can use any one of these levels initially and migrate upward as they gain the desire and ability to tag. 3) Privacy and security of data is/will be fully maintained, and a full privacy/security policy is be available. The question to which I didn't have a 'policy' answer ready was regarding our employees access to data and as I mentioned there are obvious maintenance and support reasons why some on staff will have access, but didn't have a formal 'policy' description of that aspect. From an architectural, technical, and general privacy/security policy standpoint we are following at least all industry standards and will provide more details prior to official announcement and release. I hope these shed some more light on areas I didn't fully get clear earlier. If not, let me know and we can expand further. Thanks again for a great write up. - Craig Thanks for the comments! Very nice summary from a quick demo. From my biased viewpoint you picked up on what we’re most proud of in terms of the features demoed - really complete data, fast interface, and reporting flexibility. Glad those came through.

I would like to respond and clarify some of the points you mention.

1) There will be an integrated ability to edit/manage campaigns in the released software - those features just weren’t shown in the pre-release demo today.

2) Tagging is supported at 3-levels. A-No tags at all and we just get the data available via the engine APIs. B-If the Conversion Tags on Google and Yahoo are enabled we get their conversion data with no additional tagging required. C-ClickEquations tags on site and in target URLS, which provides most complete data including full search query reporting and SKU-level sales information. Users can use any one of these levels initially and migrate upward as they gain the desire and ability to tag.

3) Privacy and security of data is/will be fully maintained, and a full privacy/security policy is be available. The question to which I didn’t have a ‘policy’ answer ready was regarding our employees access to data and as I mentioned there are obvious maintenance and support reasons why some on staff will have access, but didn’t have a formal ‘policy’ description of that aspect. From an architectural, technical, and general privacy/security policy standpoint we are following at least all industry standards and will provide more details prior to official announcement and release.

I hope these shed some more light on areas I didn’t fully get clear earlier. If not, let me know and we can expand further.

Thanks again for a great write up. - Craig

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