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August 2008
The Archives
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Paid SearchPPC - Art vs. Science
There are many agencies and software companies out there preaching software, software, software. Whether its bid management, analytics, or other SEM tools, you, as an end user must always remember - it is just a tool. A paint brush in the hand of a painter can create a work of art and a hammer in [...]
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Paid SearchGoogle Breaking Their Own Rules
It looks like Google doesn’t have to play by their own rules in the UK market. Google Blogoscoped reports that if you search for “secured loans” in the UK, there is a sponsored results from Google that does not follow Google’s own editorial guidelines. Their display URL is much longer, they have 3 description lines, [...]
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Affiliate MarketingAffiliate Sites Come in All Shapes & Sizes
Successful affiliates create websites that increase sales for merchants while being profitable for the affiliate. Some affiliate sites can be spotted right away while others don’t even seem like they’re affiliates. Donna McCarthy from Search Marketing Gurus has a video covering some basics of affiliate marketing that begins to discuss a few different types of [...]
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Paid SearchPPC Tips: Effectively Using Negative Keywords
Negatives help you increase your quality score in Google, but more importantly, help you lower costs by keeping your ads from being shown to or clicked on by untargeted searchers. The smaller the client, the more important lowering costs become, but the same principles can be used for effectively managing generic and high volume terms [...]
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Paid SearchPPC Tips: 5 Qualities of Landing Pages that Sell
Choosing or creating a landing page is important to overall campaign success. Your landing page is what all of your other search marketing efforts were for and can either be the next step in the buying process for the customer, or the last step in losing a customer. Below are 5 qualities of an effective [...]
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Paid SearchAOL for Sale? Yahoo, Microsoft, & Google Opening Their Wallets?
Marketing Pilgrim is reporting from a WSJ article about AOL being prepared for a sale. With the competition for search market share being as fierce as it is, Time Warner is expecting to sell AOL for more than it’s actually worth. Yahoo has already been in discussions with AOL regarding a sale for $10 billion, at [...]
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Paid SearchPPC Tips: A Fairly Basic Day Parting Strategy
Now that Google has officially launched Ad Scheduling, more advertisers both big and small will be testing out and using day-parting. If you are one of these advertisers, then you need to realize that there are no guarantees that day-parting will work for you. Positive results will come from the appropriate setup, analysis, and testing [...]
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Paid SearchLooking for a Cheap Date? Try Disabled People.
Smackdown! reports how bad Google’s broad matching has gotten lately. I’m not sure if he was signed into his Google account at the time, as that can have an affect on seeing pretty unrelated ads, but it still goes to show how Google is making the quality of their search results and traffic worse in [...]
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