Google has just recently announced some additional features for the content network advertisers. These features include ways for advertisers to more effectively target their ads to consumers.
- Frequency Capping: Enables advertisers to control the number of times a user sees an ad. Users will have a better experience on Google content network sites because they will no longer see the same ad over and over again.
- Frequency Reporting: Provides insight into the number of people who have seen an ad campaign, and how many times, on average, people are seeing these ads.
- Improved Ads Quality: Brings performance improvements within the Google content network.
- View-Through Conversions: Enables advertisers to gain insights on how many users visited their sites after seeing an ad. This helps advertisers determine the best places to advertise so users will see more relevant ads.
Google is using DoubleClick cookies to track users as they visit different sites with Adsense ads on them. As data is collected, it seems that the next logical step will be to provide some sort of behaviorial targeting option for advertisers.
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