August 2008
The Archives
-
Paid SearchSeparating Brand Terms From Your Accounts
Brand terms perform differently than non-brand terms. Although the strength of the brand name and how general the name is will have an affect, usually, your brand terms will cost the least (per click), will convert the best and will provide the most volume.
Craig Danuloff, from Click Equations, has a post providing guidance as to how [...] -
Paid SearchGoogle Moving Forward with Yahoo Partnership
Being a Friday of a holiday weekend, this will most likely be a relatively slow news day. However, Google has reported that they will be going ahead with their Yahoo deal by October.
Having this partnership in place by October, and the new algo change rolled out in September will most likely pad Q3 earnings and have a [...] -
SEM GeneralGod Hates SEMs, SEOs & Link Sellers
Saw this gem on Sphinn and figured I’d pass it along. Originally, from Conference Notebook.
Related posts
No related posts.
-
Paid SearchYou Might Be a PPC Nerd If…
So I was taking a look at Digg today and saw the below headline and immediately was reminded of dynamic keyword insertion. It got me thinking of other little idiosyncrasies or traits search marketers have. I found a listing traits of an SEO Nerd, but none for PPC so I created one.
You visit Google.com, Yahoo.com and [...]
-
Paid SearchGoogle Doesn’t Know How Much Traffic It Gets?
Google has never been good with estimates. Whether they try to give you an estimate of how many clicks you’ll get, your average CPC, position or even the number of impressions, over and over again, the only way their numbers are consistant are by being consistantly wrong.
Google has two ways of analyzing your campaign budgets. [...] -
Paid SearchNew AdWords Quality Score “Improvements”
08.22.08 | Permalink | 3 CommentsUsually, when Google updates or makes “improvements” on their Quality Score, advertisers can easily see that they changes are being made more to increase profits for Google under the guise of “a better user experience.” This time though, it actaully seems like there’s a possibility of their changes actually helping advertisers.
Late yesterday afternoon, Google posted [...] -
Paid SearchOne Big Idea is All You Need
Looking to take your campaign from mediocre to great? Losing money to profitable? All you truly need is one big idea to turn the tides of your campaign to make it successful.
To compete in the online world, you need to know the basics. To dominate, you have to be better than everyone else. These days, [...] -
Paid Search10 Things Not to Do on Shopping Engines
SES San Jose is in full swing and one of the sessions covered Shopping Search Tactics. Brian Smith, from ComparisonEngines included a list of 10 don’ts when advertising on shopping engines.
Not tracking properly. Track and test and track and test.
Not reading the specs, assuming they are correct. Put time into it.
Assuming your data [...] -
Paid SearchPPC Tips: Quality Control is One Key to Successful Campaigns
A good portion of successfully managing a PPC campaign is QC - quality control. Whether you are doing the work yourself, managing a team or outsourcing, staying on top of the quality of the work being done is critical to success.
Everything flows from the setup of a PPC campaign. Choosing the incorrect keywords or using incorrect landing [...] -
Online MediaWill Google Add Behavioral Targeting to its Content Network?
Google has just recently announced some additional features for the content network advertisers. These features include ways for advertisers to more effectively target their ads to consumers.
Frequency Capping: Enables advertisers to control the number of times a user sees an ad. Users will have a better experience on Google content network sites because they will [...]
search
recent
- Google Keyword Tool Needs Geotargeting
- Microsoft AdCenter - A Second Look
- How To Collect Payments That Are Past Due
- Google SearchWiki Coming to Google SERPs Near You
- Is Google Opening the Barriers to Entry?
Archives
- February 2009 (1)
- December 2008 (7)
- November 2008 (13)
- October 2008 (23)
- September 2008 (15)
- August 2008 (18)
- July 2008 (10)
Categories
- Affiliate Marketing (9)
- Off The Beaten Path (5)
- Online Marketing (7)
- Online Media (4)
- Paid Search (62)
- SEM General (3)
- SEO (3)
- Social Media (2)
feeds
Copyright
Copyright © 2008 The Inside Angle.All rights reserved.