July 2008

The Archives

Paid Search PPC Tips: 4 Tips for Small Businesses
07.31.08 | Permalink | Comment?

As a small fish in a big sea, you need to be more careful with your ad spend. Each dollar needs to go further, and you have less margin for error. Below are four tips on how to improve the performance and efficiency of your paid search campaigns.
Bid on Your Brand terms, but don’t expect [...]
Paid Search PPC Tips: Keywords With Double Meanings
07.30.08 | Permalink | Comment?

Many times, advertisers do not notice that a keyword has a dual meaning - especially if it is already performing very well or is a basic term for many industries. An account’s performance may actually be suffering due to these double meanings because while the keyword may be hitting its goal and providing good volume [...]
Paid Search PPC Tips: How to Deal with New Competitors
07.29.08 | Permalink | Comment?

I was watching Nightly Business Report last night and they reported that Best Buy was launching a musical instrument department within their stores. The report got me thinking about search, specifically, how to deal with a new competitor enters the marketplace.
First, let’s take a look at some things that happen when a new competitor decides [...]
Online Media Walmart.com - Now Serving Banner Ads?
07.28.08 | Permalink | Comment?

I was just on Walmart.com and noticed that besides the updated logo, there is also a new banner ad at the top of the screen with the word Advertisement written vertically on the left side of the banner.
Is Walmart.com trying to make some extra dough using banners on their site?
Looks like it. Although it’s not [...]
Paid Search Thinking Vertically
07.28.08 | Permalink | Comment?

Every client should be treated different. If you think there is a boxed solution for all clients (even clients in the same industry/vertical), please stop reading this and close up shop. Better yet, continue what you’ve been doing, it will be nice competing against you strategically in the marketplace.
Now that weeded out the marketers who [...]
SEM General How to Retain Top SEM Talent
07.25.08 | Permalink | Comment?

The other day, a friend of mine emailed me an interesting article about employee retention. The article goes into how even new entrants into the industry are job hopping into bigger salaries and are only spending only a few months, weeks, or even days at an employer. From the context of the article, a company [...]
Paid Search Search Marketing and Its Affects on the Offline World
07.24.08 | Permalink | 1 Comment

Over the next few weeks or so, I’ll be bringing back some previously published articles of mine that still hold value. They cover various PPC topics including strategy, tactics, findings and more. Enjoy!
——-
There have been various studies conducted to show the extra value search can create for companies other than an immediate sale online. There [...]
Social Media Is Buying Digg Good for Google?
07.23.08 | Permalink | Comment?

TechCrunch announced a rumor that Google is in the late stages of purchasing Digg for $200 million. Digg.com used to be a great site to get latest and most unique tech news. Many users who used to frequent sites like Slashdot or TheInquirer.net began to use Digg since there were more “interesting” stories and people [...]
Paid Search Google Misses Earnings Targets, Now Yahoo..
07.22.08 | Permalink | Comment?

Yahoo announced today net income of $131 million and revenue of of $1.8 billion, a decrease of 18% and increase of 6% respectively. This is just days after Google released their Q2 earnings of $1.25 billion, up 35%, and revenue of $5.18 billion, up 39%. You can see the full WSJ article reporting on Yahoo [...]
Paid Search American Airlines Drops Google Lawsuit - Nothing Changes?
07.21.08 | Permalink | Comment?

Today, Bloomberg reported that American Airliens has settled their case with Google and each company will pay their own legal fees. Terms of the deal were sealed so there is no mention if either party actually saw benefit from the lawsuit. However, conducting a few searches for AA brand terms, we can see that now [...]